![]() ![]() And if you’re still not convinced, we suggest you take a look at the numbers. Though direct mail marketing still carries a connotation of out-datedness, thanks mostly to the “snail mail” it involves, direct mail success statistics are still indisputable. 39% of consumers try a business for the first time because of direct mail.ĭirect mail statistics tell a story of an enduringly-and even increasingly- successful marketing channel.According to the Direct Marketing Association, mail gives you more potential customers. 62% of consumers who responded to direct mail in the past three months made a purchase. Direct mail is an effective marketing tool.Heres everything youve ever wanted to know about direct mail, the mail preference service and more. This means that direct mail is far more persuasive than using only digital ads. Register for PA and WY do not call lists. In 1975 the name was changed to the British Direct Mail Marketing. Adding a name to your direct mail piece can increase response rates by 135%. Direct mail has a 20 more motivation response than digital advertising. It was first founded in 1927 as the British Direct Mail Advertising Association (BDMAA).The average direct mail response rate for prospect lists was 4.9% last year.Direct mail response rates are five to nine times higher than any other advertising channel.Contact us by chatting with a live customer service representative. Join the Hudson Valley Direct Marketing Association (HVDMA) for our networking, roundtables, and luncheon events with marketing professionals from the. Office hours are 9:00am to 5:00pm EST Monday-Friday. ![]() 42% of recipients read or scan the direct mail they receive. Contact us by phone, email, or live chat and a customer service representative will help you right away.Direct mail open rates can reach up to 90%.54% of consumers say they want direct mail from brands that interest them.70% of consumers say direct mail is more personal than online interactions.These US advertisers also earn an average $2,095 worth of goods sold through direct mail per person. The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers.In 2017 their web site stated 'Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association.US advertisers spend an average of $167 per person on direct mail.The key has always been to get the right message to the right people at the right time. In its recent response rate report, the Direct Marketing Association found that direct mail achieves a 4.4 response rate compared to email’s 0.12. Direct mail spend-at $38.5 billion-accounts for the largest portion of US local advertising spend. Thats why more associations trust to help them target, recruit and retain members. This renaissance is reflected in usage and open-rate statistics. ![]()
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